Taco Bell: Icons and Installations

We have a vision and that vision is, Eye-Love-Taco-Bell. I helped develop designs to incorporate this iconography into stores nationwide and concepted multiple material options and execution styles that best fit the brand and budget. Internationally, Taco Bell’s goals for restaurants included bringing the “So-Cal” lifestyle vibe to art installations in-store. Surfboards and localized kitchen artwork were on the menu.