Art Director/Brand Designer
Art Director/Brand Designer
We have a vision and that vision is, Eye-Love-Taco-Bell. I helped develop designs to incorporate this iconography into stores nationwide and concepted multiple material options and execution styles that best fit the brand and budget. Internationally, Taco Bell’s goals for restaurants included bringing the “So-Cal” lifestyle vibe to art installations in-store. Surfboards and localized kitchen artwork were on the menu.
Explorations for international locations: “Taco-Bell-Loves” typographic lock-up explorations demonstrated in space (on the blue-tiled wall) for consideration. The concepts includes cut-metal substrate.
Explorations for international locations: “The Answer is Always Tacos” collage mural on surfboards.