Art Director/Brand Designer
Art Director/Brand Designer
During this national brand launch, I adapted AmazonGo’s style guides to new store kits as they scaled up across the country. Keeping the needs of the business at the forefront, I helped develop solutions with localized advertising and site-specific campaigns for the new stores and their ongoing seasonal promotions and ensured continuity of design while overseeing the work of multiple other designers on my team.
Above: featuring various in-store graphics – static/permanent, promotional, seasonal/rotational items, local ads, etc.