Art Director/Brand Designer
Art Director/Brand Designer
A full brand re-design emphasizing the flavor and fresh products Pick Up Stix offers. From the store-front, to the menu in guest’s hands, a unified look sets the brand up to stand out above the rest. Permanent decor as well as collateral items were developed, featuring fresh, new photography (with on-site art direction) and cohesive brand design.
As part of a brand update, new food photography was essential. On-site art direction contributed to a focused and customized design that spotlights the brand’s fresh and flavorful dishes.
Print Menus: to-go, catering, loyalty club, and Asia Fit.
A comprehensive brand refresh included a fresh update to the Pick Up Stix website.
In-store digital menu-boards and counter-top displays allow customers to browse permanent selections and promotional items with ease.